Information:Hypermart is a hypermarket chain in Indonesia owned by PT Matahari Putra Prima Tbk. With 100 outlets (as of 2021), Hypermart describes itself as a modern retailer targeting the growing middle class. Hypermart offers a wide range of products, from groceries, fresh produce, bazaars, softlines, and electronics. Hypermart has a competitive advantage resulting from capabilities developed through intensive research into retailers and consumers.