Information:Africa’s largest discount retailer Game is a promotionally driven discount retailer of predominantly general merchandise and non-perishable groceries for home, leisure and business use. A bit about our past The first GAME store opened in Durban, South Africa, in 1970. It was born out of the belief by its founders that shopping had become a tedious and boring pastime. They wanted to create a fun shopping environment and so conceptualised retailing as a game.